I’ve spent over 10 years in the advertising and marketing space. I’ve worked with startups all the way up to the world’s biggest brands; there’s no problem too small and no business challenge too meaty. Home is in Denver, Colorado, but clients have come from all corners of the globe.
BRAND RE-NAMING
a winter sports rental company rebrands to acknowledge its authority in the broader outdoor category & expand its offerings.
BRAND launch
A new wellness beverage aims to change the ceremony of drinking. New brew’s active ingredients harness the euphoric effects of plants.
BRAND JOURNEY
with a fresh campaign and strong business growth, great wolf lodge needed a roadmap to ensure it deepens brand meaning as it grows awareness.
design strategy
Country Archer was second largest jerky brand with little name recognition. a packaging & comms rebrand catapulted the brand into a recognized and beloved food.
brand positioning & Campaign strategy
There is alt meat, and then there is meati. The meatiest non-meat inviting all diets to the table. taste the difference when it hits grocery stores late 2023.
Persona research & CAMPAIGN STRATEGY
In a society that still stigmatizes addiction, Lift the label sheds light on the power of compassion & community in aiding recovery.
PRODUCT REFORMULATION launch strategy
launching the new-and-not-improved kmc. The mac & cheese that america has always loved, only better.
BRAND POSITIONING & CAMPAIGN STRATEGY
In a space with lots of hollow promises, cargurus makes the buyer/Seller journey the hero of the story.
PRODUCT LAUNCH
With the arrival of seamless briefs, fruit of the loom was out to prove that its women’s underwear is on par with more high-end brands.
BRAND LAUNCH
A new way of producing meat owns up to its truth - it is a scientific invention, a little weird at first blush but miraculous in what it can do for our food system.
Campaign & activation strategy
sweats were feeling stale. Fruit of the Loom’s professionals collection turned a couch potato staple into a bona fide style piece.
BRAND ARCHITECTURE & BRAND STRATEGY
LifeProof was eclipsed by its sister brand, otterbox. It needed to establish itself as a lifestyle brand in a product-driven category.