CAPABILITIES & OFFERINGS
Brand & Product Positioning
A good brand positioning should feel ‘hell yes!’ and a little scary; inherently true and something to aspire to every day. Together, we work to identify the place for your brand to tell its most compelling story. We do this by observing, listening, and asking probing questions about your brand. We look at the dynamics surrounding your brand, both through trends and inflection points in culture, as well as in the category and within your competition. And ultimately, we ensure that this unique position is tied to a human truth to ensure it connects with your core consumer in a unique and authentic way.
Campaign Strategy
Great brands stand apart through their ability to bring people into their story. I work with clients to turn insights into tangible strategies and tactics for marketing campaigns. Together, we’ll push our thinking and inspire new possibilities.
Some of the most powerful insights are unearthed when speaking directly with consumers: past, present, or future. Together, we can use research as an input to identify the attitudes around your brand and guide a path forward.
If you’ve already put research design into place but need another voice in the room or eyes in the background, we can work together to turn facts into insights.
Research Design & Moderation
Brand and product naming can be challenging: empty vessels that must be filled with meaning. A name is best developed with a robust combination of individual and collaborative thinking. And it can be greatly beneficial when the creative team and the client are in the room together. Together, we will work through creative brainstorming sessions that will ultimately result in several name options to bring forward into legal testing.
Brand and Product Naming Workshops
In the same way that no business challenge is too meaty, there is no project too small. Sometimes, you need a pair of hands to roll up their sleeves and get to digging. Whether distilling a mountain of data, or helping to turn over every stone possible in search for a golden insight, we can work together to use consumer, categorical, and cultural truths to guide a path forward.